Influencer marketing has been significantly rising in popularity over the past couple of years since marketers have realized how powerful this form of marketing can be. More and more businesses are increasing their budgets to invest in their influencer marketing campaigns, as it has been proven that consumers are highly influenced by recommendations from various social media stars.

According to an influencer marketing survey conducted by Collective Bias, as much as 70% of consumers are influenced by recommendations from their peers when it comes to making purchase decisions.

What does this have to do with influencers? Everything, actually.

Influencers have the ability to connect with their social media followers and form meaningful relationships with them. Their followers can easily relate to them and actually see them as friends, which is why they trust them, value their opinions, and take their recommendations seriously.

The same Collective Bias study also revealed that nearly 60% of consumers are highly relying on blog reviews and social media posts when purchasing products in-store. This also proves that social media influencers can drive people to take action, which is exactly why brands are increasingly investing in influencer marketing campaigns.

You should definitely hop on the bandwagon and join the ride of exciting and beneficial influencer marketing, as it is one of the smartest steps you can take for your business right now, no matter which industry you operate in.

However, there are certain steps you need to take in order to make sure that your campaign bears actual fruit and yields only positive results, and those steps involve proper planning and developing an effective influencer marketing strategy, as well as finding the right influencers who can help you successfully promote your brand.