Written by AdFluencer IO in AdFluencer, Influencer Marketing
Dec 10 th, 2017
AdFluencer Blog is a hub of information, tutorials and guides to help social media users and bloggers to become micro-influencers.
Studies show that more than 90% of people turn to internet-based reviews to help them to make shopping decisions, and with many of those reviews coming from Bloggers, Vloggers, and Instagrammers, it is high time that brands of all sizes open their eyes to the wealth of marketing opportunities available through micro-influencers.
You’ve seen sports stars, musicians and reality TV personalities take social media selling by the horn and plug brand names to their millions of followers. But these macro-influencers are beginning to lose traction. Their brand partnerships are becoming more obscure and followers are turning to faces they can trust for their shopping recommendations.
That’s where micro-influencers come in.
By definition, micro-influencers have smaller followings than other social media influencers – usually between 2,000 and 20,000. This might seem quite average to the untrained eye, but those communities tend to feature more trust, tighter friendships and a more influential connection than followers of celebrities.
Micro-influencers broadcast their opinions to their followers and influence purchasing decisions every day – whether intentionally or not. Sponsored posts are an influential obvious tactic, but micro-influencers’ followers often decide to purchase items just because they have seen someone they look up to wearing or using it. Sometimes brands benefit from micro-influencers – even when they are not paying them.
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